Asia Destination Fair 2026
Where Asia’s Travel & Tourism Business Connects
AFD 2026 - A leading B2B trade fair uniting Destinations, Buyers, Investors, and Industry leaders across Asia.
Explore. Connect. Expand.
Step into the heart of Asian tourisms at Asia Destination Fair 2026. Discover Vietnam’s iconic destinations and Asia’s diverse travel experiences, meet top industry players, and seize unique business opportunities. From immersive cultural experiences to cutting-edge travel innovations, ADF 2026 is your gateway to Asia’s and the worldwide tourism market.
For Exhibitors
By exhibiting at Asia Destination Fair, your company will:
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Directly connect with potential partners, including businesses, tour operators, hotels, resorts, and tourism authorities.
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Promote your products, services, and brand to an international audience and key target markets.
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Expand B2B collaboration opportunities, from Vietnam to other Asian countries and beyond to global markets.
For Visitors and Buyers
The fair provides an ideal platform to identify and engage with suitable suppliers, including:
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Reputable travel companies, hotels, resorts, and tour operators in Vietnam and Asia.
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Tourism-related services and products, travel technology, cultural experiences, and leisure solutions.
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Opportunities to compare, select, and collaborate directly with verified suppliers, ensuring maximum business efficiency and network growth.
To become one of the leading travel fairs in Asia, bringing together businesses, organizations, and tourism authorities from across the region and the world, creating a comprehensive networking platform that promotes sustainable growth and international integration for Vietnam, the Asian and other continents' tourism industry.
Oct
2026
About venue
Vietnam Exposition Center is a flagship project developed by Vietnam Exhibition Fair Centre Joint Stock Company – a member of Vingroup – with the coordination and support of the Ministry of Culture, Sports and Tourism and the Hanoi People’s Committee. The project aspires to establish a modern, large-scale complex integrating economics, culture, sports, and tourism, thereby shaping a true “exhibition city” – a premier destination for world-class events, while serving as a dynamic platform for cultural exchange, trade promotion, and business connectivity both domestically and internationally.
H.E. Mohamad Hasan, Malaysia's Foreign Minister
Malaysia, ASEAN Chair 2025
ADF is aligned with ASEAN’s collective vision for a more connected and borderless tourism region. This vision is strongly reflected in the campaign “Six Countries, One Destination”, proposed by Thailand and supported by ASEAN member states.
Mohamad outlined Malaysia’s aspirations for a more connected Asean, with easier travel between member countries as part of a campaign known as “Six Countries, One Destination” proposed by Thailand.
“We want to make Asean a large community, a community with excellent connectivity, in terms of both its road networks and tourism,” he said at Malaysia's the House of Representatives.
He cited the system in Europe as an example, where EU citizens can travel within the Schengen Area without a passport, using only their national ID cards.
“We hope that one day Asean will become like Europe, where all European countries are integrated, and there’s no need for passport checks. You can travel within Europe to France, Belgium, Holland, without immigration checks anymore.”
By consistently bringing together destinations, tourism authorities, and businesses across the region, Asia Destination Fair serves as a catalyst to advance this vision - helping transform the idea of borderless travel into actionable partnerships and sustainable growth opportunities for the entire region.
About the campaign "Six Countries, One Destination"
What Our Clients Say
“Truly relaxing”
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“Life changing”
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“Beyond professional”
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Contact Us
Trade Fair Asia
A: 163 Hai Ba Trung street, Xuan Hoa ward,
Ho Chi Minh City, Vietnam
T: (84-28) 3822 7655